Who Are You Becoming?
- Craig Zuber
- Jul 14
- 1 min read

The question that separates growth from drift.
Most people never ask it.
They stay busy chasing outcomes, putting out fires, and doing what they’ve always done. But under the surface, a quiet tension builds:
Who am I becoming in the process of everything I’m building?
Growth isn’t just about goals. It’s about identity.
At some point, you outgrow the version of you that got you here. The one who figured it out. Who delivered. Who carried the weight. But now something feels off.
That’s not failure. It’s friction.
And friction is the sign it’s time to evolve.
Not more hustle.
Not another strategy.
Not just pushing through.
But stepping back and asking the real question:
Who do I need to become next?
That’s where coaching comes in.
Not to fix you.
To help you see what’s next.
To get clear on who you’re becoming.
To build a life that fits.
If something in you knows it’s time for more alignment, more clarity, and more truth...
Let’s talk.
Email, text or call me today. Let’s get to work.
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