​Thinking Bigger Is Not Enough

Most people think bigger, but bigger versions of the same thinking only create bigger versions of the same problems.

That’s what I was reminded of in my session with Dr. Benjamin Hardy last Friday. The lesson was simple but seismic: incremental thinking keeps you stuck in linear growth. Impossible goals, on short timelines, create exponential breakthroughs.

Merely setting higher targets, from 12 deals to 18 or from $5M to $7M, keeps you solving old problems with old systems. It’s comfortable. It’s logical. But it never forces reinvention.

The people who truly scale don’t just aim higher; they change the time horizon and identity required to get there.

Dr. Hardy shared example after example:

• Xavier built a $100M law firm not by adding years but by shortening the goal to three. The compression forced creativity and simplification.

• Alicia’s software company exploded from 10 clients to 8,000 in a week because she stopped chasing complexity and built leverage through partnerships.

• Carl at Rhino Pumps hit $130M only after letting go of the core products and staff that anchored him to the past.

Every one of them achieved more by removing, not adding, by letting go of the identity, habits, and systems that no longer fit the next version of who they were becoming.

Long timelines kill urgency. They allow for procrastination disguised as preparation. When you say “someday,” your brain builds a strategy for survival, not transformation.

When you shorten the timeline and ask, “What if this had to happen in one year, not ten?” everything changes.

You expose inefficiencies.

You stop chasing false means.

You shift from complexity to clarity.

You start making decisions that align with your future identity, not your past achievements.

Most entrepreneurs overcomplicate things because of lack of clarity, fear, or reliance on old habits. Complexity is a signal that something deeper needs to be simplified or surrendered. True scale is not about adding layers but about removing what no longer serves the mission.

That is where true scale begins, not in the math but in the mindset.

This week, ask yourself and your team:

“If the goal had to be achieved in 12 months instead of 10 years, what would we do differently, and who would we have to become to pull it off?”

Impossible goals are not reckless. They’re refining. They strip away what doesn’t belong and force focus on what actually moves the needle.

The courage to compress time is the courage to evolve identity.

And that is where every quantum leap begins.

Now is the time to stop settling for logical growth and start chasing the kind of goal that scares you into clarity.

If you’re ready to think beyond incremental improvement and operate from your future identity, book a call with me.

Let’s talk about the impossible goal you’ve been avoiding and how to make it real faster than you think possible.