MEET CRAIG ZUBER
It started with
one question.
Before the book, before the workshops, and before the coaching conversations, there was a rainy morning that changed the trajectory of my life.
On January 12, 2011, I pulled my Jeep Cherokee to the side of the road on a rainy morning and admitted something I didn't want to admit: I was lost.
More than $800,000 in debt.
We had lost our home.
Living in a client's house.
At the time, I was more than $800,000 in debt. We had lost our home. My wife, our children, and I were living in a client's house. From the outside, it looked like a money problem. Looking back, I realize it was a clarity problem.
It was a clarity problem.
Somewhere along the way, I had stopped asking myself a simple question:
What do I actually want?
That morning, after surrendering, I grabbed a notebook and started taking inventory of my life. What I was grateful for. What my strengths were. What I needed to let go of. What mattered most.
Over the next several days, I continued reflecting, writing, and asking better questions.
The following Saturday, I sat down and wrote a letter to myself ten years in the future. Not a list of goals. Not a business plan. A vision for the life I wanted to create, the person I wanted to become, and the future I hoped to live.
That letter changed my life.
That letter changed my life.
Over the years, I returned to it often. It became a compass that helped me make decisions, stay focused on what mattered most, and move toward a future that once felt impossible.
Eventually, that letter became the foundation for the process I've now shared with thousands of leaders, entrepreneurs, and high performers.
But it all started with one question:
What do I actually want?