Coaching Philosophy

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Craig’s coaching combines deep listening, often referred to as Level 3 listening, with structured frameworks that drive real breakthroughs. His signature tools include:

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• The GROW Model: A goal-oriented process that moves clients through Goal, Reality, Obstacles, and Way Forward.

• The Self-Check Framework: A reflection tool to uncover avoidance behaviors and refocus energy on what matters most.

• The Fear Framework: A method for separating real risk from imagined fear, removing the mental roadblocks that prevent bold action.

 

At the core of his methodology is The ZUBER Method™ — Go Deeper. Get Clear. Live Aligned.

This layered approach enhances traditional coaching models with a proprietary depth layer known as GOLD:

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​This approach helps clients go beyond surface-level change and live from a place of truth, clarity, and intention.

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​​The 10-Year Letter

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Craig’s flagship framework, The 10-Year Letter, is a structured process for writing a personal letter to your future self. Unlike traditional goal-setting, the method focuses on identity alignment, long-term clarity, and purposeful direction. It is grounded in science and designed to create a clear, compelling vision that fuels today’s actions.

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His upcoming book, 10-Year Letter: Your Roadmap to a Badass Life, walks readers through this powerful process step by step. His live and virtual workshops have helped thousands reconnect with their purpose and take bold, meaningful steps toward their future.​

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​​​Speaking and Media

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Craig is a sought-after speaker and workshop leader, known for his direct, thought-provoking style and practical takeaways. He delivers sessions on leadership, clarity, identity, and high-performance coaching for audiences ranging from executives to emerging leaders.​

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​Beyond Business

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Craig lives in Austin, Texas, with his wife, Nicole, and their two children. He is a dedicated endurance athlete and adventurer who has completed marathons and Ironman triathlons. His passion for growth extends beyond business, with hobbies that include skydiving, deep-sea fishing, and motorcycling.