Craig Zuber takes the discipline and accountability of the Marine Corps into the business world with the publishing of his cutting-edge business manual, In the Trenches: Do Or Die Lessons From the Business Battlefield.
“What would you do differently—right now!—if you knew you were doing it to stay alive?” This is the underlying question that Craig Zuber is asking. In the Trenches reveals 10 military principles and teaches the reader how to apply them to life and business with this life-and-death urgency.
Using success stories and his experiences in the Marine Corps, Zuber takes on the intensity and the in-your-face attitude of a drill instructor as he teaches how to apply military experiences to become a successful business owner. In the Trenches will teach you how to sell more of your products or services every month, why you need a budget and a business plan and how to use them, the secrets of closing and negotiating, and how to adapt and overcome when ground conditions shift unexpectedly. And that’s just for starters. But let me warn you – you’re in for one challenging ride.
“In the Trenches’ is the definitive guide to entrepreneurial success. Craig Zuber combines passionate intensity, real-world experience and brutal honesty to deliver a focused message every serious entrepreneur can use. A must-have resource for the no-nonsense business leader.” – JT DeBolt, CEO, Shift of Momentum Enterprises, Former Navy Officer
“In a business world dominated by clichés and corporate-speak, “In the Trenches” provides stark, in-your-face advice for staying alive on the business battlefield. Mostly serious, some times humorous, and always practical, Craig Zuber is the new voice of common sense business practices. If you are not motivated after reading this book, check yourself for a pulse!” – Justin Foster
“In a world that is more fluff than substance, “In the Trenches” is the exception to the rule. No holds barred, in your face, kick ass business and sales awesomeness.”– Steve Barbey, President, Atova, Inc.
“Although I do not have a military background, the message of “In the Trenches” comes through loud and clear. Anyone with a desire to succeed can apply Craig Zuber’s insight in both business and day to day life and come out a winner.” – DeAnn Stoolman, CFO, Midtowne Insurance Agency, Inc.
“Every young entrepreneur thinking about starting a business needs to know the true reality of what it takes to succeed. Making mistakes is expensive, embarrassing, and sometimes life-threatening. “In the Trenches” gives you the vital training needed when you first step onto the battlefield of business.” – John Hardesty, Owner of Tricycle Consulting
“In the Trenches’ delivers down and dirty, no excuses sales principles. These principles can and should be applied to any business immediately!” – Josh Wheeler, President, Gold Gym Treasure Valley
“Wow! Rarely does a book come along that cuts to the bone. Craig Zuber will show you the insight and give you the motivation to accomplish YOUR mission!”– Riccardo Palagi, Former Marine
All business-minded people will be inspired by reading “In the Trenches”. This book cuts the fat and gives practical battlefield lessons from your local deli shop to your corporate office. Zuber’s principles are applicable whether or not you have ever served in the military: Stand up, be accountable for your actions and get the mission accomplished!” – Corey Chase, Entrepreneur, Former Marine
“In the Trenches’, Do or Die Lessons for the Business Battlefield” is relevant and applicable to football, business and life. This is not a book not for the mild hearted! If you are a driven individual, then Zuber’s in-your-face approach and straight talk will inspire you to get after it and win championships in life. Read only if you want to SUCCEED!” – Viliami Tuivai, Director of Football Operations, Boise State Football
“In the Trenches” is not your average personal and professional development guide. Zuber applies sound business and success principles with an in-your-face approach. For anyone, but especially the reader with military experience, this refreshing no B.S. insight into what it really takes to be a success. Take the concepts in this guide, APPLY them, and watch your business –– and your life –– soar.” – Capt Tony Vincelli, Air National Guard
Are you one of the 500,000 people that leave the military each year looking to start a new career? You are told to get a job; why not create your own? In the Trenches was written for you. This book uncovers 10 entrepreneurial principles that you learned in the military – and how to directly apply them to business ownership. Buy it today!
ZUBER’S GUARANTEE
You should have earned or saved 10 times your investment of this book in the next year by implemented what you’ve learned in this guide! If your not 100% satisfied we will buy the book back from you.
